In the commercial field Ripley has been commissioned to provide imagery for global advertising campaigns, high-profile PR campaigns and editorial covers.
Below : slideshow of commercial works
1994 -1999 : Early portraiture work was primarily for record labels and leading editorials photographing music artists - working extensively between London, Europe, New York, Los Angeles, Australia and Japan (Published as Rip). This is where he began to develop his retouching techniques alongside his photography in order to realise a complete integrity and cohesiveness within the images he was creating.
2000-2003 : Musicians gave way to photographing major billboard advertising campaigns such as ; David Beckham/FIFA and David Beckham/Adidas (agency; TBWA, Hill & Knowlton). Conceptual fashion pieces incorporating the use of CGI (pub; Visionaire, Surface, Esquire). An exhibition in London featuring his large-scale portraits of Formula One drivers entitled; 'Formula One Portraiture by Rip'. Multiple global advertising campaigns for BAT (agency; Grey Worldwide, G2, Joshua), imagery from this campaign was also featured in the book and accompanying international touring exhibition entitled; Photography In Advertising. (Listed works; in collaboration with the Emmy Award winning agency dbox. Published as Rip or Rip.dbox).
2003-2015 : The Automotive industry took note of the imagery Ripley was creating and he was approached to start applying his vision to cars. Working with various high-end automotive clients he soon became internationally recognised in this commercial field. (Published as Rip or Ripley & Ripley).
2011-2017 : Within the photographic community Ripley was chosen by renowned camera manufacturer Hasselblad to provide imagery for the global launch of their flagship model the H4D-200MS (other contributors to the campaign included The Tate Modern).
Ripley was invited to be a judge for the Hasselblad International Masters Awards 2011-2012 and 2015-2016, and was commissioned to create bespoke imagery for the Hasselblad H4D-40 Ferrari Edition, the Hasselblad H5D advertising campaign, large-scale images for the Hasselblad Lunar launch (private view) in London, and H6D promotional imagery, as well as host Hasselblad Studio Masterclasses on the art of lighting and photographic techniques.
A selection of his work was presented in the Hasselblad publication 'Victor : Photography Book One' - twelve photographers worldwide were selected for this first edition, which included Ripley, Edward Burtynsky, Marco Grob, Tim Flach, and Anton Corbijn among others.
2012-present : Moving away from commercial projects Ripley started to focus on personal works, please see the about section.